A Basic Wix Website
The existing site was a very poor Wix build that didn't match the standard of the lab behind it.
Client Case Study - Healthcare - Design & Experience
A Family of Pathologists Behind the Lab. A Website That Showed None of It.
A well-regarded pathology lab in Uttar Pradesh, run by a family of doctors specialising in pathology, was represented online by a basic Wix website. We learned the business and the doctors behind it, then built a website designed to carry the lab's authority.
This case study is based on an actual BoffinBrains client engagement. Identifying details have been withheld from the public version for confidentiality. Our Business Advisory team can walk you through the engagement, implementation and outcomes in greater detail.
The Business
Real Medical Authority, Offline Only
This diagnostic centre serves patients across Agra and Mathura. The doctors running it come from a family where pathology is the shared specialisation - the kind of credibility patients look for when choosing where to get tested. Its website, a basic Wix build, communicated none of that.
The Challenge
The Standing Was Real. The Website Didn't Show It.
Patients choosing a diagnostic lab are choosing who to trust with their health. This lab had the credentials to earn that trust - but its website gave visitors nothing to go on.
Expertise Not Visible
The doctors and their pathology specialisations - the lab's strongest credential - weren't presented online.
No Authority Online
Nothing on the site gave a patient comparing labs a reason to trust this one over another.
Facing a similar business challenge?
The Diagnosis
The lab didn't lack expertise. It lacked a website that showed it.
So the site had to be built around the doctors, not around a template
The Work
An Authority-Led Website, Built Around the Doctors
We started by learning the business and the doctors behind it, then planned the website around one job: establishing the lab's authority by presenting its pathology specialisations clearly, replacing the old Wix site with a purpose-built one.
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1
Business Discovery
Learning how the lab works
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2
The Doctors
Understanding their expertise
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3
Authority Strategy
What the site must prove
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4
Specialisation-Led Design
Built around the pathology
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5
New Website
Replacing the Wix site
What Changed
A Digital Presence That Finally Matches the Lab's Standing
This was a website engagement, and what changed is how the lab presents itself online: a purpose-built site that puts its doctors and pathology specialisations at the front, where a patient comparing labs will see them.
Rebuilt
Basic Wix site replaced with a purpose-built website
Doctor-Led
Structured around the lab's doctors and their expertise
Specialisations
Pathology specialisations presented clearly for patients
Why It Matters
In Healthcare, the Website Is the First Credential Patients Check
Before a patient walks into a lab, they've usually looked it up. A website that reflects real medical expertise isn't decoration - it's the first piece of evidence a patient uses to decide who to trust.
Next Step
Could a Similar Approach Work for Your Practice?
Every business is different. Share what you're trying to solve, and our team will help you explore the right approach, backed by relevant work we've already delivered.
Prefer to understand this case first? Our Business Advisory team can walk you through the engagement during the conversation.