No Digital Foundation
No website, no online store, no infrastructure of any kind to build on.
Client Case Study — E-commerce — Growth & Performance — Flagship Engagement
From Zero to ₹13 Crore. Then We Helped Them Outgrow Us.
This consumer electronics brand had no digital presence at all — pure offline wholesale. In under three years, we built the e-commerce foundation and growth engine that took it to ₹13 crore in online sales, then helped the client build the internal team to run it themselves.
This case study is based on an actual BoffinBrains client engagement. Identifying details have been withheld from the public version for confidentiality. Our Business Advisory team can walk you through the engagement, implementation and outcomes in greater detail.
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May 2023
Engagement begins
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Jul 2023
Online store launches — 8 orders
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Scaling
130–140 orders / month
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FY 2024–25
₹13 crore in online sales
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Ongoing
Internal team transition
The Business
Offline Wholesale, Zero Digital Presence
Before BoffinBrains, this consumer electronics brand sold drones and related electronics entirely offline, through wholesale. There was no website, no online store — nothing digital at all.
The Challenge
Nothing to Build On, and No Way to Sustain It Alone Forever
Starting from zero meant every part of the digital business had to be built at once, then eventually handed off to an internal team.
No Acquisition Engine
Without a commerce foundation, there was no system to bring in customers.
No Internal Capability
Growth without in-house capability risks long-term dependence on an outside partner.
Facing a similar business challenge?
The Diagnosis
A store without acquisition is invisible. Acquisition without a store has nowhere to send people. Both had to be built at the same time.
Fast enough to capture category demand before competitors did
The Work
From a Website Launch to Top-3 National Rankings
We launched the brand's online store in July 2023 — 8 orders in the first month. From there: Google Shopping ads, SEO that reached and held top-3 national rankings for major drone keywords, optimised Performance Max campaigns, and advanced tracking.
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1
Zero
Standing start, May 2023
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2
Digital Foundation
The online store launches
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3
Acquisition
Shopping ads, SEO, PMax
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4
Scale
130–140 orders / month
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5
Internal Capability
Client builds own team
What Changed
₹13 Crore in Online Sales. Then a Team of Their Own.
In FY 2024–25, online sales reached ₹13 crore. Monthly order volume grew from 8 in the first month to a sustained 130–140. BoffinBrains proactively recommended and supported the client in building an in-house team.
₹13 Cr
In online sales, FY 2024–25
8 → 130–140
Orders per month, launch to scale
Top 3
Nationally for major drone keywords, incl. AI search
Why It Matters
The Best Outcome Isn't Needing Us Forever
BoffinBrains recommended the client build their own team the moment it made business sense — and stayed on as a consultant, not a gatekeeper.
Next Step
Could a Similar Approach Work for Your Business?
Every business is different. Share what you're trying to solve, and our team will help you explore the right approach, backed by relevant work we've already delivered.
Prefer to understand this case first? Our Business Advisory team can walk you through the engagement during the conversation.